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About Sam Foord

Meet Sam, a professionally trained coach helping Executive and Senior Leaders rediscover what they are truly capable of, so they can lead with resonance and fulfilment to inspire and nurture their Teams. 

You're an executive and senior leader who cares deeply about developing emotional intelligence, not just as a leadership skill, but as a way of being.

 

You are committed to your personal and professional growth, open to change, and want to inspire, energise and motivate those around you. 

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You're curious, ambitious and value the alignment of inner purpose with outer impact. 

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You know that leadership isn't just about performance - it's about connection, presence and integrity. 

Leadership is not just a skill, it's a way of being.

I would recommend Sam to anyone who wants to develop as a leader. Her great skill is in subtly helping you identify and overcome personal barriers, build self-confidence, and develop a clear vision for the future. She helped me realise my core values and strengths and how to build on them and become more consistent in applying them to issues I might face. Sam has been invaluable in helping me explore and develop solutions and achieve outcomes I wouldn't have been able to on my own.

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Sessions with Sam always feel relaxed and conversational. Sam is very skilled at helping you get to the core of a problem and identifying what the issue really is. She made me feel more confident and empowered as a leader and our conversations always felt safe and encouraging. I felt listed to and understood and her guidance helped me crystalise solutions to problems.

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The sessions have made me feel more confident and empowered in my work and feel confident that I can deal with future problems with much more confidence than in the past. 

Executive Producer, BBC

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Why Work with me

  • I bring the insight of a seasoned leader and the depth of a trained coach. I've led teams, navigated high-pressure environments, and know the inner terrain of leadership.#

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  • Leaders choose to work with me because I can offer you more than just coaching - I create a trusted, energised space where you can pause, think clearly, and reconnect with what truly matters. Leaders say that my coaching leads to real and lasting change - not just quick - fix solutions to a current issue. 

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  • I challenge with compassion and coach with purpose. I understand psychology of leadership - and I help them build the inner resilience and strategic clarity to thrive in complexity. 

As a senior leader in a school, working with Sam has been an incredibly valuable experience. Her coaching has given me the space to step back, reflect, and approach challenges with a clearer, more strategic mindset. I have gained practical tools and insights that have helped me navigate difficult situations with greater confidence and resilience, whilst all the while recognising that it is the leader within. 

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One of the most powerful aspects of Sam's coaching is her use of analogies and tangible references. She has the ability to break down complex challenges into relatable and memorable concepts, making it easier to apply insights in real-world situations. Whether it's a metaphor that shifts my perspective or a practical framework that brings clarity, her approach has been transformational in helping me embed lasting change in my leadership practice. 

Headteacher

Values

Authenticity & Inner Strength
Psychological & Emotional Energy
Creativity
Growth Change & Transformation
Inclusivity
Collaboration & Connection
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